Biblioteca Juan Alberto Aragón Bateman

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41.
To zap or not to zap : a study of the determinants of channel switching during commercials / A. Siddarth, Amitava Chattopadhyay

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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42.
Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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43.
Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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44.
Investigating dynamic multifirm market interactions in price and advertising / Naufel J. Vilcassim, Vrinda Kadiyali, Pradeep K. Chintagunta

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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45.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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46.
A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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47.
The Fundamental templates of quality ads / Jacob Goldenberg, David Mazursky, Sorin Solomon

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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48.
Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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49.
Nonconscious memory processes in marketing : a historical perspective and future directions / H. Shanker Krishnan, Charles V. Trappey

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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50.
An Experimental method for studying unconscious perception in a marketing context / Stewart Shapiro...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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51.
Are consumers inherently or situationally brand loyal? : a set intercorrelation account for conscious brand loyalty and nonconscious inertia / Ming-Hui Huang and Shihti Yu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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52.
Across-versus within-class comparative advertising : insights into prestige class anchoring / Stuart Van Auken, Arthur J. Adams

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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53.
Of tricks and tumors : some litte-recognized costs of dishonest use of effective social influence / Robert B. Cialdini

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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54.
Ad repetition in a cluttered environment : the influence of type of processing / Prashant Malaviya, Joan Meyers-Levy, Brian Sternthal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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55.
An Investigation of match-up effects in sport sponsorship advertising : the implications of consumer advertising schemas / Stephen R. McDaniel

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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56.
The Joint impact of humor and argument strength in a print advertising context : a case for weaker arguments / Thomas W. Cline, James J. Kellaris

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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57.
An Empirical investigation of the relationship between product involvement and brand commitment / Patti Warrington and Soyeon Shim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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58.
Comportamiento del consumidor / Henry Assael

by Assael, Henry.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / A881 (1). :

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59.
No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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60.
The Impact of ad repetition and ad content on consumer perceptions of incongruent extensions / Vicki R. Lane

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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