Investigating dynamic multifirm market interactions in price and advertising / Naufel J. Vilcassim, Vrinda Kadiyali, Pradeep K. Chintagunta
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMPETENCIA COMERCIAL | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | MARCAS REGISTRADAS | MEZCLA DE MERCADEO | MODELOS ECONOMETRICOS | PRECIOS | PUBLICIDADOther classification: REV In: Management Science Vol. 45 No. 4 (1999) ; p. 499-518No physical items for this record
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