Ad repetition in a cluttered environment : the influence of type of processing / Prashant Malaviya, Joan Meyers-Levy, Brian Sternthal
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | FORMACION DE IMPRESION | JUICIO ATRIBUCIONAL | MARCAS REGISTRADAS | PERSUASION | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 16 No. 2 (1999) ; p. 99-118No physical items for this record
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