The Fundamental templates of quality ads / Jacob Goldenberg, David Mazursky, Sorin Solomon
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CREATIVIDAD | DESARROLLO DE LOS PRODUCTOS | EMOCIONES | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MERCADEO | PUBLICIDADOther classification: REV In: Marketing Science Vol. 18 No. 3 (1999) ; p. 333-351No physical items for this record
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