Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): ALGORITMOS | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | MARCAS REGISTRADAS | PUBLICIDADOther classification: REV In: Marketing Science Vol. 17 No. 3 (1998) ; p. 214-235No physical items for this record
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