Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"OFERTAS"'

	81.	The Use of a neural factory to investigate the effect of product line widht on manufacturing performance / Paul M. Swamidass, Satish S. Nair, Sanjay I. Mistry Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	82.	The Decomposition of promotional response : an empirical generalization / David R. Bell, Jeongwen Chiang, V. Padmanabhan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	83.	MDS maps for product attributes and market response : an application to scanner panel data / Rick L. Andrews, Ajay K. Manrai Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	84.	Marketing's contributions to society / William L. Wilkie and Elizabeth S. Moore Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	85.	Consumers' perceptions of promotional framing of price / Indrajit Sinha and Michael F. Smith Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	86.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	87.	Sales through sequential distribution channels : an application to movies and videos / Donald R. Lehmann and Charles B. Weinberg Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	88.	Sales call anxiety : exploring what it means when fear rules a sales encounter / Willem Verbeke and Richard P. Bagozzi Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	89.	A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	90.	Market response to a major policy change in the marketing mix : learning from Procter & Gamble's value pricing strategy / Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	91.	Pursuing the value-conscious consumer : store brands versus national brand promotions / Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	92.	Which ad works, when, where and how often? : modeling the effects of direct television advertising / Gerard J. Tellis, Rajesh K. Chandy and Pattana Thaivanich Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	93.	Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	94.	An Experimental and theoretical analysis of price-matching refund policies / Sanjay Jain and Joydeep Srivastava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	95.	The Estimation of pre-and postpromotion dips with store-level scanner data / Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	96.	Personal characteristics as moderators of the relationship between customer satisfaction and loyalty : an empirical analysis / Christian Homburg and Annette Giering Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	97.	The Passionate embrace : consumer response to sponsorship / Tony Meenaghan, Paul O'Sullivan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	98.	Are performance appraisals a bureaucratic exercise or can they be used to enhance sales-force satisfaction and commitment? / Charles Pettijohn...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	99.	The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	100.	Semiparametric analysis to estimate the deal effect curve / Herald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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