The Decomposition of promotional response : an empirical generalization / David R. Bell, Jeongwen Chiang, V. Padmanabhan
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMPRA | CONDUCTA DEL CONSUMIDOR | ELASTICIDAD | ELECCION | MARCAS REGISTRADAS | METAANALISIS | OFERTA Y DEMANDA | OFERTAS | PRECIOSOther classification: REV In: Marketing Science Vol. 18 No. 4 (1999) ; p. 504-526No physical items for this record
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