Semiparametric analysis to estimate the deal effect curve / Herald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | OFERTAS | PRECIOS | PUBLICIDAD | REGRESION LINEALOther classification: REV In: Journal of Marketing Research Vol. 38 No. 2 (2001) ; p. 197-215No physical items for this record
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