Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO" and su-to:CONDUCTA DEL CONSUMIDOR'

	61.	Administración del marketing : conocimiento y habilidades : texto, análisis, casos, planes / J. Paul Peter, James H. Donnelly ; traducción Andrés E. Chehade Durán ; revisión técnica Edgar Sánchez López by Peter, J. Paul \| Donnelly, James H. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P282 (1). Place hold Add to cart (remove)
	62.	Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis by Hoyer, Wayne D \| MacInnis, Deborh J. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Boston : Hougthton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H692 (1). Place hold Add to cart (remove)
	63.	Marketing : concepts and strategies / Sally Dibb...(et al.) by Dibb, Sally. Edition: 3. european ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M174 (1). Place hold Add to cart (remove)
	64.	Estudio sobre las características psicodemográficas de los tenderos compradores de hortalizas de Santafé de Bogotá y su relación con la preferencia por un nuevo servicio de distribución / Luisa Altamar, Jaime Aponte, Maritza Díaz, Marta Guzmán, Astrid Monroy ; asesores Jorge Garcés, Maritza Sandoval, Jim Walters by Altamar, Luisa \| Aponte, Jaime \| Díaz, Maritza \| Garcés, Jorge [Director] \| Guzmán, Marta \| Monroy, Astrid \| Sandoval, Maritza [Director] \| Walters, Jim Director. Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.87 / E888 (1). Place hold Add to cart (remove)
	65.	Análisis del perfil del candidato ideal de los bogotanos para las elecciones presidenciales de 1998 / Luisa M. Bautista Ospina, Pedro A. Garzón, Olga M. Homez...(et al.) ; directores Maritza Sandoval, Jim Walters by Bautista Ospina, Luisa M \| Garzón, Pedro A \| Homez, Olga M \| Rodríguez, Sandra S \| Sánchez, Constanza \| Sandoval, Maritza [Directora] \| Walters, Jim [Director]. Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / A615 (1). Place hold Add to cart (remove)
	66.	Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini by Kotler, Philip \| Armstrong, Gary. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1). Place hold Add to cart (remove)
	67.	Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español de Lino Santacruz con la colaboración de Enrique Bigné Alcañiz by Hawkins, Del I \| Best, Roger J \| Coney, Kenneth A. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill ; Irwin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H194 (1). Place hold Add to cart (remove)
	68.	La Investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle by Dillon, William R \| Firtle, Neil H \| Madden, Thomas J. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / D455 (1). Place hold Add to cart (remove)
	69.	Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado by Lambin, Jean-Jacques. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 / 1995 (1). Place hold Add to cart (remove)
	70.	El Mercadeo y la religión / Carlos Fernando Villa Gómez Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	71.	El Marketing especializado / Efrén Barrera Restrepo Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	72.	The Year 2000 : looking back / Rajan Nataraajan, Richard P. Bagozzi Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	73.	Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	74.	Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg by Schnarch Kirberg, Alejandro. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.838 / S136 (1). Place hold Add to cart (remove)
	75.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	76.	A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	77.	Shopping behavior and consumer preference for store price format : why large basket shoppers prefer EDLP / David R. Bell, James M. Lattin Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	78.	Similarities in choice behavior across product categories / Andrew Ainslie, Peter E. Rossi Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	79.	The Role of sales signs / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	80.	Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)

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