The Role of sales signs / Eric T. Anderson, Duncan I. Simester
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | OFERTAS | PRECIOS | PUBLICIDAD | TEORIA DE LOS JUEGOSOther classification: REV In: Marketing Science Vol. 17 No. 2 (1998) ; p. 139-155No physical items for this record
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