Similarities in choice behavior across product categories / Andrew Ainslie, Peter E. Rossi
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | MARCAS REGISTRADAS | MEZCLA DE MERCADEO | MODELO BAYESIANO | PRECIOSOther classification: REV In: Marketing Science Vol. 17 No. 2 (1998) ; p. 91-106No physical items for this record
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