Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui
Material type: ArticleLanguage: English Publisher: New York Subject(s): CALIDAD EN EL SERVICIO | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTRATEGIAS DE MERCADEO | EVALUACION DEL PRODUCTO | MERCADEO DE SERVICIOS | SATISFACCION DEL CONSUMIDOR | VALOR AGREGADOOther classification: REV In: Psychology and Marketing Vol. 15 No. 8 (1998) ; p. 793-809No physical items for this record
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