Shopping behavior and consumer preference for store price format : why large basket shoppers prefer EDLP / David R. Bell, James M. Lattin
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ELECCION | MEZCLA DE MERCADEO | PRECIOS | SEGMENTACION DE MERCADOSOther classification: REV In: Marketing Science Vol. 17 No. 1 (1998) ; p. 66-88No physical items for this record
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