Your search returned 97 results.

1.
The Effect of enduring, situational and response involvement on preference stability in the context of voting behavior / Scot Burton and Richard G. Netemeyer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
Computer-based adaptive testing in 1991 / Bert F. Green

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Computerized sociometric marketing : advances and prospects / William Sims Bainbridge

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

4.
Quantitative analyses of depth interviews / Ruth N. Bolton, Tina M. Bronkhorst

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
Brand frequency and product involvement : the applicaton of a PC-based perceptual learning routine to psychology and marketing / William Marks, Paula M. Tidwell, Christi L. Spence

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Justifying the enclosure of monetary incentives in mail survey cover letters / Paul M. Biner, Deborah L. Barton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Consumer satisfaction as a process / David K. Tse, Franco M. Nicosia, Peter C. Wilton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
The Influence of tempo, loudness and gender of listener on responses to music / James J. Kellaris and Ronald C. Rice

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

9.
Designing research to reveal the young child's emerging competence / Laura A. Peracchio

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
Effects of debriefing in marketing research involving mild deceptions / Daniel Toy, Jerry Olsen and Lauren Wright

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

11.
An Empirical evaluation of the Kapferer-Laurent consumer involvement profile scale / William C. Rodgers and Kenneth C. Schneider

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

12.
Contextual priming effects in print advertisements : the moderating role of prior knowledge / Youjae Yi

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

13.
Attention versus distraction : the interactive effect of program involvement and attentional devices on commercial processing / Kenneth R. Lord and Robert E. Burnkrant

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

14.
Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

18.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
Meta-analysis with heteroscedastic effects / Murali Chandrashekaran and Beth A. Walker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
The Voice of the customer / Abbie Griffin and John R. Hauser

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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