An Empirical evaluation of the Kapferer-Laurent consumer involvement profile scale / William C. Rodgers and Kenneth C. Schneider
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | INVESTIGACION DEL CONSUMIDOR | PERFILES (MEDICION) | PRUEBAS PSICOLOGICAS | VALIDEZ DEL TESTOther classification: REV In: Psychology and Marketing Vol. 10 No. 4 (1993) ; p. 333-345No physical items for this record
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