Attention versus distraction : the interactive effect of program involvement and attentional devices on commercial processing / Kenneth R. Lord and Robert E. Burnkrant
Material type: ArticleLanguage: English Publisher: Houston Subject(s): ATENCION | COMERCIALES | INFERENCIA | INVESTIGACION DEL CONSUMIDOR | MOTIVACION DEL CONSUMIDOR | PROCESOS COGNITIVOS | PUBLICIDAD TELEVISADAOther classification: REV In: Journal of Advertising Vol. 22 No. 1 (1993) ; p. 47-60No physical items for this record
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