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Your search returned 300 results.

21.
Justifying the enclosure of monetary incentives in mail survey cover letters / Paul M. Biner, Deborah L. Barton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

22.
Consumer satisfaction as a process / David K. Tse, Franco M. Nicosia, Peter C. Wilton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

23.
The Influence of tempo, loudness and gender of listener on responses to music / James J. Kellaris and Ronald C. Rice

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

24.
Designing research to reveal the young child's emerging competence / Laura A. Peracchio

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

25.
Effects of debriefing in marketing research involving mild deceptions / Daniel Toy, Jerry Olsen and Lauren Wright

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

26.
Handbook of consumer behavior / [edited by] Thomas S. Robertson, Harold H. Kassarjian

by Kassarjian, Harold H., ed | Robertson, Thomas S., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.834 / H162 (1).

27.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan

by Mooij, Marieke K. de | Keegan, Warren J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1).

28.
Understanding behavioral science : research methods for research consumers / Ralph L. Rosnow, Robert Rosenthal

by Rosnow, Ralph L | Rosenthal, Robert.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 300.72 / R686 (1).

29.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

30.
An Empirical evaluation of the Kapferer-Laurent consumer involvement profile scale / William C. Rodgers and Kenneth C. Schneider

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

31.
Contextual priming effects in print advertisements : the moderating role of prior knowledge / Youjae Yi

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

32.
Attention versus distraction : the interactive effect of program involvement and attentional devices on commercial processing / Kenneth R. Lord and Robert E. Burnkrant

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

33.
Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

34.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

35.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

36.
Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

37.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

38.
Meta-analysis with heteroscedastic effects / Murali Chandrashekaran and Beth A. Walker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

39.
The Voice of the customer / Abbie Griffin and John R. Hauser

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

40.
An Empirical investigation of returns to search / Brian T. Ratchford and Narasimhan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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