Biblioteca Juan Alberto Aragón Bateman

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121.
MDS maps for product attributes and market response : an application to scanner panel data / Rick L. Andrews, Ajay K. Manrai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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122.
Integrating multiple qualitative research methods : or avoiding the precariousness of a one-legged stool / Amy L. Hall, Ray C. Rist

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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123.
Multicultural issues in qualitative research / Jeffrey S. Nevid and Nelly L. Sta. Maria

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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124.
Television and persuasion : effects of the programs between the ads / L. J. Shrum

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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125.
Modular architectures in the marketing process / Ron Sanchez

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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126.
A Perspective on how firms relate to their markets / Thomas C. Kinnear

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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127.
Understanding institutional designs within marketing value systems / Stephen J. Carson...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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128.
Implementing marketing strategies : developing and testing a managerial theory / Charles H. Noble and Michael P. Mokwa

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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129.
Reputation management as a motivation for sales structure decisions / Allen M. Weiss, Erin Anderson and Deborah J. Maclnnis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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130.
The Effects of competition on retail structure : an examination of intratype, intertype and intercategory competition / Chip E. Miller, James Reardon and Denny E. McCorkle

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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131.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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132.
Strategic orientation and firm performance in an artistic environment / Glenn B. Voss and Zannie Giraud Voss

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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133.
Emerging issues in marketing / Charles R. Taylor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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134.
Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon

by Larréché, Jean-Claude | Gatignon, Hubert.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1).

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135.
Investigación de mercados contemporánea / Carl McDaniel, Roger Gates

by McDaniel, Carl | Gates, Roger.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / M121 (1).

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136.
Investigación de mercados / Salvador Miquel...(et al.)

by Miquel, Salvador.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / I692 (1).

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137.
Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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138.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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139.
A Multiple-layer model of market-oriented organizational culture : measurement issues and performance outcomes / Christian Homburg and Christian Pflesser

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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140.
Modeling fuzzy data in qualitative marketing research / Sajeev Varki, Bruce Cooil and Roland T. Rust

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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