Biblioteca Juan Alberto Aragón Bateman

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Your search returned 13 results.

1.
Product line design for a distribution channel / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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2.
Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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3.
Stalking information : Bayesian inventory management with unobserved lost sales / Martin A. Lariviere, Eva L. Porteus

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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4.
Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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5.
Accurate retail testing of fashion merchandise : methodology and application / Marshall Fisher, Kumar Rajaram

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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6.
Slotting allowances and fees : schools of thought and the views of practicing managers / Paul N. Bloom, Gregory T. Gundlach and Joseph P. Cannon

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
Multiple messages to retain retailers : signaling new product demand / Preyas S. Desai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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9.
Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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10.
Using advance purchase orders to forecast new product sales / Wendy W. Moe, Peter F. Fader

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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11.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
Cómo orquestar el factor mujer / Alejandro Ruelas-Gossi

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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13.
No se excluya del superdescuento : una nueva clase de tiendas europeas de descuento tiene en la mira a los minoristas estadounidenses / Jan-Benedict E. M. Steenkamp y Nirmalya Kumar

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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