Using advance purchase orders to forecast new product sales / Wendy W. Moe, Peter F. Fader
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | DESARROLLO DE LOS PRODUCTOS | MODELO BAYESIANO | MODELOS ECONOMETRICOS | PAGOS DIFERIDOS | SEGMENTACION DE MERCADOSOther classification: REV In: Marketing Science Vol. 21 No. 3 (2002) ; p. 347-364No physical items for this record
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