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61.
Estrategias para el mercadeo de productos industriales y servicios / B. Charles Ames...(et al.)

by Ames, B. Charles.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.5 (1).

62.
Estrategias de publicidad, promoción y nuevos enfoques en la Investigación de mercados / Cyril Freeman...(et al.)

by Freeman, Cyril.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.10 (1).

63.
Falacias económicas populares / E. J. Mishan ; introducción de Kurt Klappholz

by Mishan, E. J.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 330.08 / B415 / v.12 (1).

64.
La Gerencia en tiempos difíciles / Peter Ferdinand Drucker ; traductor M, Mauricio Prelooker

by Drucker, Peter Ferdinand, 1909-2005 | Prelooker, M. Mauricio [traductor].

Edition: 2a edMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / D7941 (1).

65.
La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan

by Kotler, Philip | Fahey, Liam | Jatusripitak, S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1987, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685n (1).

66.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan

by Mooij, Marieke K. de | Keegan, Warren J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1).

67.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

68.
Family decision-making theory : an overview and assessment / Conway Lackman and John M. Lanasa

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

69.
Consumer decision making and the nature of the product : a comparison of husband and wife adoption process location / Robert F. Krampf, David J. Burns, Dale M. Rayman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

70.
The Family as an economic system : a conceptual model supported by empirical research / Flora L. Williams

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

71.
Parenthood and wildland recreation consumption : an unexplores phenomenon / Morgan P. Miles...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

72.
The Effects of experience and education on the organization of marketing knowledge / W. Steven Perkins

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

73.
Service attributes : expectations and judgments / Eileen Bridges

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

74.
On the neglect of volition in consumer research : a critique and proposal / Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

75.
An Empirical investigation of the role of involvement with a gendered product / Brenda Gainer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

76.
Program content and advertising effectiveness : a test of the congruity hypothesis for cognitive and affective sources of involvement / Kevin G. Celuch and Mark Slama

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

77.
Consumer involvement, message attention and the persistence of persuasive impact in a message-dense environment / Anthony R. Pratkanis, Anthony G. Greenwald

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

78.
An Empirical evaluation of the Kapferer-Laurent consumer involvement profile scale / William C. Rodgers and Kenneth C. Schneider

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

79.
Further evidence on the consumer involvement profile : five antecedents of involvement / Jean-Noël Kapferer and Gilles Laurent

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

80.
Application of the personal involvement inventory in marketing / Leisa Reinecke Flynn and Ronald E. Goldsmith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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