Application of the personal involvement inventory in marketing / Leisa Reinecke Flynn and Ronald E. Goldsmith
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | PRUEBAS PSICOLOGICAS | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 10 No. 4 (1993) ; p. 357-366No physical items for this record
There are no comments on this title.