Further evidence on the consumer involvement profile : five antecedents of involvement / Jean-Noël Kapferer and Gilles Laurent
Material type: ArticleLanguage: English Publisher: New York Subject(s): ANALISIS DE FACTOR | CONSUMIDORES | PERFILES (MEDICION) | PRUEBAS PSICOLOGICAS | VALIDEZ DEL TESTOther classification: REV In: Psychology and Marketing Vol. 10 No. 4 (1993) ; p. 347-355No physical items for this record
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