Consumer decision making and the nature of the product : a comparison of husband and wife adoption process location / Robert F. Krampf, David J. Burns, Dale M. Rayman
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTUDIO COMPARATIVO | FAMILIA | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 10 No. 2 (1993) ; p. 95-109No physical items for this record
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