Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONDUCTA DEL CONSUMIDOR" and su-to:OFERTAS'

	41.	The Decomposition of promotional response : an empirical generalization / David R. Bell, Jeongwen Chiang, V. Padmanabhan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	42.	Consumers' perceptions of promotional framing of price / Indrajit Sinha and Michael F. Smith Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	43.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	44.	A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	45.	Market response to a major policy change in the marketing mix : learning from Procter & Gamble's value pricing strategy / Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	46.	Pursuing the value-conscious consumer : store brands versus national brand promotions / Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	47.	An Experimental and theoretical analysis of price-matching refund policies / Sanjay Jain and Joydeep Srivastava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	48.	The Estimation of pre-and postpromotion dips with store-level scanner data / Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	49.	Personal characteristics as moderators of the relationship between customer satisfaction and loyalty : an empirical analysis / Christian Homburg and Annette Giering Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	50.	The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	51.	Semiparametric analysis to estimate the deal effect curve / Herald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	52.	Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres by Mendoza Torres, Martha Ruth. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1). Place hold Add to cart (remove)
	53.	Reward programs and tacit collusion / Byung-Do Kim, Mengze Shi, Kannan Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	54.	Are sale signs less effective when more products have them? / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	55.	Designing optimal sales contests : a theoretical perspective / Ajay Kalra, Mengze Shi Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	56.	Customer profitability in a supply chain / Rakesh Niraj, Mahendra Gupta and Chakravarthi Narasimhan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	57.	Reducing assortment : an attribute-based approach / Peter Boatwright and Joseph C. Nunes Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	58.	Successful and unsuccesful sales calls : measuring salesperson attributions and behavioral intentions / Andrea L. Dixon, Rosann L. Spiro and Maqbul Jamil Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	59.	Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	60.	The Influence of gender on the new-age elderly's consumption orientation / Elaine Sherman, Leon G. Schiffman, Anil Mathur Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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