Biblioteca Juan Alberto Aragón Bateman

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1.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4).

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2.
Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2).

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3.
Cognitive dissonance after purchase : a multidimensional scale / Jillian C. Sweeney, Douglas Hausknecht, Geoffrey N. Soutar

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
The Role of preconsumption affect in postpurchase evaluation of service / Anna Mattila, Jochen Wirtz

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca

by Solomon, Michael R.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). :

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6.
The Evolution of brand preferences and choice behaviors of consumers new to a market / Carrie M. Heilman, Douglas Bowman and Gordon P. Wright

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
On being happy and possessive : the interactive effects of mood and personality on consumer judgments / Joseph P. Forgas, Joseph Ciarrochi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
The Chain of effects from brand trust and brand affect to brand performance : the role of brand loyalty / Arjun Chaudhuri and Morris B. Holbrook

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Does doing good always lead to doing better? : consumer reactions to corporate social responsability / Sankar Sen and C. B. Bhattacharya

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
A Nonparametric approach to identifying latent relationships in hierarchical models / Thomas S. Shively, Greg M. Allenby, Robert Kohn

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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12.
What if your denstist looked like Tom Cruise? : applying the match-up hypothesis to a service encounter / Stephen K. Koernig, Albert L. Page

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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13.
The Role of taxonomic and goal-derived product categorization in, within and across category judgments / E. Marla Felcher, Prashant Malaviya, Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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14.
Consumer ethnocentrism when foreign products are better / Magne Supphellen, Terri L. Rittenburg

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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15.
Effects of consumer goals on attribute weighting, averall satisfaction and product usage / Ellen Garbarino, Mark S. Johnson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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16.
Testing the implied mediational role of cognitive age / Kevin P. Gwinner, Nancy Stephens

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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17.
The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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18.
Cultural values reflected in chinese and american television advertising / Carolyn A. Lin

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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19.
Understanding what's in a brand rating : a model for assessing brand and attribute effects and their relationship to brand equity / William R. Dillon...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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20.
Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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