A Nonparametric approach to identifying latent relationships in hierarchical models / Thomas S. Shively, Greg M. Allenby, Robert Kohn
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | EVALUACION DEL PRODUCTO | MODELO BAYESIANO | PERCEPCION DEL PRODUCTOOther classification: REV In: Marketing Science Vol. 19 No. 2 (2000) ; p. 149-162No physical items for this record
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