Biblioteca Juan Alberto Aragón Bateman

Your cart is empty.

Your search returned 81 results.

61.
Consumer trust, value and loyalty in relational exchanges / Deepak Sirdeshmukh, Jagdip Singh and Barry Sabol

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
62.
Strategic bundling of products and prices : a new synthesis for marketing / Stefan Stremersch and Gerard J. Tellis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
63.
Consistent assortment provision and service provision in a retail environment / Trichy Krishnan, Kitty Koelemeijer, Ram Rao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
64.
Asymmetric store positioning and promotional advertising strategies : theory and evidence / Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
65.
Identifying spatial segments in international markets / Frenkel Ter Hofstede, Michel Wedel, Jan-Benedict E. M. Steenkamp

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
66.
Modeling consumer demand for variety / Jaehwan Kim, Greg M. Allenby, Peter E. Rossi

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
67.
Reputation in marketing channels : repeated-transactions bargaining with two-sided uncertainty / Darryl T. Banks, J. Wesley Hutchinson, Robert J. Meyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
68.
The Variety of an assortment : an extension of the attribute-based approach / Erica van Herpen, Rik Pieters

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
69.
Using advance purchase orders to forecast new product sales / Wendy W. Moe, Peter F. Fader

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
70.
Positioning of store brands / Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
71.
Referral infomediaries / Yuxin Chen, Ganesh Iyer, V. Padmanablan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
72.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
73.
Investigating category pricing behavior at a retail chain / Pradeep K. Chintagunta

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
74.
The Effects of temporal consistency of sales promotions and availability on consumer choice behavior / Joffre Swait and Tülin Erdem

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
75.
Marketing the unfamiliar : the role of context and item-specific information in electronic agent recomendations / Alan D. J. Cooke...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
76.
Role stress and effectiveness in horizontal alliances / Arne Nygaard and Robert Dahlstrom

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
77.
The Influence of multiple store environment cues on perceived merchandise value and patronage intentions / Julie Baker...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
78.
Imagen y posicionamiento de establecimientos minoristas / Jesús Varela Mallou...(et al.)

Source: PsicothemaMaterial type: Article Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available :

Add to cart
79.
Cómo orquestar el factor mujer / Alejandro Ruelas-Gossi

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

Add to cart
80.
  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación