Biblioteca Juan Alberto Aragón Bateman

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1.
Como gerenciar el servicio al cliente / Bernard Katz ; traducción Teresa Niño Torres ; asesoría y revisión técnica Humberto Serna Gómez

by Katz, Bernard.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1989, 1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / K189 (1).

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2.
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman

by Berry, Leonard L | Parasuraman, A.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B277 (1).

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3.
Sabe usted lo que realmente quieren sus clientes? : un método de éxito seguro para descubrirlo / John F. Lytle ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez

by Lytle, John F.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / L985 (1).

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4.
Marketing en las empresas de servicios : compita mediante la calidad / Leonard L. Berry, A. Parasuraman ; traducción Jorge Cárdenas Nannetti

by Berry, Leonard L | Parasuraman, A.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / B277 (1).

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5.
Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo

by Cobra, Marcos.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 / 2000 (2).

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6.
Mercadeo estratégico internacional : estrategia empresarial internacional / por Alvaro Saladen V.

by Saladen, Alvaro.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. : s.n., 1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S151m (2).

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7.
Las Zonas blancas del servicio / Blanca Nubia Uribe, Efrén Barrera Restrepo, Juan Mejía

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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8.
Defensive strategies for managing satisfaction and loyalty in the service industry / Laurette Dubé, Manfred F. Maute

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
Customer control and evaluation of service validity and reliability / W. Fred Van Raaij and Ad Th. H. Pruyn

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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11.
Process variation as a determinant of bank performance : evidence from the retail banking study / Frances X. Frei...(et al.)

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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12.
Operations, quality and profitability in the provision of banking services / Andreas Soteriou, Stavros A. Zenios

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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13.
Partitioning customers into service groups / Ward Whitt

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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14.
Professionals : back to the future? / Louise Fitzgerald and Ewan Ferlie

Source: Human RelationsMaterial type: Article Article; Format: print Language: English Publisher: London Availability: No items available :

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15.
The Role of marketing / Christine Moorman and Roland T. Rust

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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16.
Commercial friendships : service provider-client relationships in context / Linda L. Price and Eric J. Arnould

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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17.
The Effects of competition on retail structure : an examination of intratype, intertype and intercategory competition / Chip E. Miller, James Reardon and Denny E. McCorkle

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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18.
Logística : aspectos estratégicos / compilado por Martin Christopher

by Christopher, Martin, comp.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa, Noriega Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / L634 (1).

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19.
El Plan de negocios : de herramienta de evaluación de una inversión a elaboración de un plan estratégico y operativo / Antonio Borello ; traducción Iván Augusto Bonilla Puerta ; revisión Francisco Infante Díaz

by Borello, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / B672 (3).

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20.
The Long good-bye : the dissolution of customer-service provider relationships / Robin A. Coulter and Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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