Defensive strategies for managing satisfaction and loyalty in the service industry / Laurette Dubé, Manfred F. Maute
Material type: ArticleLanguage: English Publisher: New York Subject(s): CALIDAD EN EL SERVICIO | ESTRATEGIAS DE MERCADEO | EVALUACION DEL PRODUCTO | MERCADEO DE SERVICIOS | OFERTAS | PERCEPCION DEL PRODUCTO | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONES | VALOR AGREGADOOther classification: REV In: Psychology and Marketing Vol. 15 No. 8 (1998) ; p. 775-791No physical items for this record
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