The Role of marketing / Christine Moorman and Roland T. Rust
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ADMINISTRACION | CALIDAD EN EL SERVICIO | CLIENTES | CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | FINANZAS | MERCADEO | PLINIFICACIONOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 180-197No physical items for this record
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