Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	121.	Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica by Kotler, Philip. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1). Place hold Add to cart (remove)
	122.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)
	123.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2). Place hold Add to cart (remove)
	124.	A Revised communication model for advertising : multiple dimensions of the source, the message and the recipient / Barbara B. Stern Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	125.	The Use of figures of speech in print ad headlines / James H. Leigh Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	126.	The Prisoner's dilemma and the role of information in setting advertising budgets / Kim P. Corfman, and Donald R. Lehmann Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	127.	Beauty before the eyes of beholders : the cultural encoding of beauty types in magazine advertising and music television / Basil G. Englis, Michael R. Solomon and Richard D. Ashmore Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	128.	Increasing cognitive response sensitivity / Brian Wansink, Michael L. Ray and Rajeev Batra Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	129.	Comparative and noncomparative advertising : attitudinal effects under cognitive and affective involvement conditions / Sanjay Putrevu and Kenneth R. Lord Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	130.	Principios de mercadeo / Alberto Céspedes Sáenz by Céspedes Sáenz, Alberto. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Ecoe, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C287 (1). Place hold Add to cart (remove)
	131.	Retailing / Dale M. Lewison by Lewison, Dale M. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.87 / L294 (1). Place hold Add to cart (remove)
	132.	Direct marketing / Herbert Katzenstein, William S. Sachs by Katzenstein, Herbert \| Sachs, William S. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / K189 (1). Place hold Add to cart (remove)
	133.	What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / J662 (1). Place hold Add to cart (remove)
	134.	Cases in marketing : orientation, analysis and problems / Thomas V. Greer by Greer, Thomas V. Edition: 5. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G722 (1). Place hold Add to cart (remove)
	135.	Congruence between spokesperson and product type : a matchup hypothesis perspective / Michael A. Kamins and Kamal Gupta Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	136.	Consumidor de televisión : estudio descriptivo de las variables asociadas al comportamiento del televidente bogotano / Doralba Urbina y Jim Walters Source: Suma PsicológicaMaterial type: Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available : Add to cart (remove)
	137.	International advertising handbook : a user's guide to rules and regulations / Barbara Sundberg Baudot by Baudot, Barbara Sundberg. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Massachusetts : Lexington Books, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 343.082 / B182 (1). Place hold Add to cart (remove)
	138.	Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / J662 (1). Place hold Add to cart (remove)
	139.	Market driven strategy : processes for creating value / George S. Day by Day, George S. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D19 (1). Place hold Add to cart (remove)
	140.	Kids as customers : a handbook of marketing to children / James U. McNeal by McNeal, James U. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.834 / M162 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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