A Revised communication model for advertising : multiple dimensions of the source, the message and the recipient / Barbara B. Stern
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): COMUNICACION VERBAL | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | LENGUAJE DEL SIGNO | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Journal of Advertising Vol. 23 No. 2 (1994) ; p. 5-15No physical items for this record
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