Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD" and su-to:MARCAS REGISTRADAS'

	101.	El Nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García by Trout, Jack \| Rivkin, Steve. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / T768 (2). Place hold Add to cart (remove)
	102.	When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	103.	Reciprocal spillover effects : a strategic benefit of brand extensions / Subramanian Balachander and Sanjoy Ghose Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	104.	Developing synergies between promotions and brands in different price-quality tiers / Katherine N. Lemon and Stephen M. Nowlis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	105.	Absence makes the mind grow sharper : effects of element omission on subsequent recall / Jaideep Sengupta and Gerald J. Gorn Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	106.	Designing loyalty-building programs for packaged goods brands / Michelle L. Roehm, Ellen Bolman Pullins and Harpera A. Roehm Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	107.	Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	108.	Assessing when increased media weight of real-world advertisements helps sales / Deborah J. macInnis, Ambar G. Rao and Allen M. Weiss Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	109.	An Empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding / Tülin Erdem and Baohong Sun Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	110.	Effects of implicit memory on memory-based versus stimulus-based brand choice / Angela Y. Lee Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	111.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	112.	Prueba experimental del efecto de preferencia de marcas pioneras / Andrés M. Pérez-Acosta Source: Suma PsicológicaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	113.	Marketing deportivo : en la era de la comercialización del deporte colombiano / Andrés Camargo Salcedo by Camargo Salcedo, Andrés. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Politécnico Grancolombiano, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C151 (1). Place hold Add to cart (remove)
	114.	Las Once leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.6 (1). Place hold Add to cart (remove)
	115.	Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española de Roberto M. Alvarez del Blanco by Aaker, David A \| Joachimsthaler, Erich. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.8 (1). Place hold Add to cart (remove)
	116.	Prueba empírica de un modelo asociativo de recuerdo de marcas publicitarias con datos de mercado real / Andrés M. Pérez-Acosta Source: Suma PsicológicaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	117.	Máster de marketing : todo cuanto hay que saber sobre el marketing estratégico, táctico y operativo / Lorenzo Iniesta by Iniesta, Lorenzo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / I642 (1). Place hold Add to cart (remove)
	118.	Marketing radical : desde Harvard hasta Harley-Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron / Sam Hill y Glenn Rifkin by Hill, Sam \| Rifkin, Glenn. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H455 (1). Place hold Add to cart (remove)
	119.	El Plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo, Jesús García by Hernández, Cesáreo \| García, Jesús \| Olmo, Ricardo del. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H276 (1). Place hold Add to cart (remove)
	120.	Marketing operativo / Josep Ma. Bustos by Bustos, Josep Ma. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B888 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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Your search returned 143 results.