Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MEMORIA DE RECONOCIMIENTO | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Journal of Marketing Research Vol. 39 No. 3 (2002) ; p. 366-378No physical items for this record
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