Prueba experimental del efecto de preferencia de marcas pioneras / Andrés M. Pérez-Acosta
Material type: ArticleLanguage: Spanish Publisher: Bogotá Subject(s): ACTITUDES DEL CONSUMIDOR | ASOCIACION DE ESTIMULOS | CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | PERSUASION | POSICIONAMIENTO | PUBLICIDADOther classification: REV In: Suma Psicológica Vol. 11 No. 2 (2004) ; p. 205-220No physical items for this record
There are no comments on this title.