Reciprocal spillover effects : a strategic benefit of brand extensions / Subramanian Balachander and Sanjoy Ghose
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | ELECCION | MARCAS REGISTRADAS | PRECIOS | PUBLICIDADOther classification: REV In: Journal of Marketing Vol. 67 No. 1 (2003) ; p. 4-13No physical items for this record
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