Developing synergies between promotions and brands in different price-quality tiers / Katherine N. Lemon and Stephen M. Nowlis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | ELECCION | INCENTIVOS | MARCAS REGISTRADAS | OFERTAS | PRECIOS | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 39 No. 2 (2002) ; p. 171-185No physical items for this record
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