Effects of implicit memory on memory-based versus stimulus-based brand choice / Angela Y. Lee
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ELECCION | ESTIMULACION | MARCAS REGISTRADAS | MEMORIA DE RECONOCIMIENTO | MEMORIA IMPLICITA | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 39 No. 4 (2002) ; p. 440-454No physical items for this record
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