Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADOS"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Manifestations of compulsiveness in the consumer-marketplace domain / Rajan Nataraajan and Brent G. Goff Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Market dynamics analysis and multiple segmentation / Robert S. Lee Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	Segmentation and market structure when both consumer and situational characteristics are explanatory / Dwayne Ball, Charles Lamb, Roderick Brodie Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	4.	Race, sex and fashion innovativeness : a replication / Melvin T. Stith, Ronald E. Goldsmith Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	A Look on the cost side : market share and the competitive environment / William Boulding and Richard Staelin Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	7.	Truth in concentration in the land of (80/20) laws / David C. Schmittlein, Lee G. Cooper and Donald G. Morrison Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	8.	Composite dependent variables and the market share effect / Robert Jacobson and David A. Aaker Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	9.	Capturing individual differences in paired comparisons : an extended BTL model incorporating descriptor variables / William R. Dillon, Ajith Kumar and Melinda Smith de Borrero Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	An Analysis of the market share-profitability relationship / David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	Service firms' international entry-mode choice : a modified transaction-cost analysis approach / M. Krishna Erramilli and C. P. Rao Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	Assessing the impact of competitive entry on market expansion and incumbent sales / Vijay Mahajan, Subhash Sharma and Robert D. Buzzell Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Here's the beef : factors, determinants and segments in consumer criticism of advertising / Richard W. Pollay and Banwari Mittal Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	Value choice, demographics and life satisfaction / Kau Ah Keng, Charles Yang Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	16.	The Role of personal values and demographics in predicting television viewing behavior : implications for theory and application / John A. McCarty and L. J. Shrum Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	17.	Marketing strategy-performance relationship : an investigation of the empirical link in export market ventures / S. Tamer Cavusgil and Shaoming Zou Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	Does competitive environment moderate the market orientation performance relationship? / Stanley F. Slater and John C. Narver Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Interorganizational governance in marketing channels / Jan B. Heide Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Share and growth are not good predictors of the advertising and promotion/sales ratio / Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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