Interorganizational governance in marketing channels / Jan B. Heide
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | MERCADEO | MERCADOS COOPERATIVOS | RELACIONES COMERCIALESOther classification: REV In: Journal of Marketing Vol. 58 No. 1 (1994) ; p. 71-85No physical items for this record
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