Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	181.	Dirección estratégica / José Carlos Jarillo by Jarillo, José Carlos. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.8 / J174d (1). Place hold Add to cart (remove)
	182.	Reorientación del mercadeo bancario. Competencia bancaria. Análisis de decisiones de inversión en tecnología bancaria. Manejo de tesorería : cambios y tendencias actuales / Javier Serrano Rodríguez Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Universidad de los Andes. Facultad de Administración, 1989Availability: No items available : Add to cart (remove)
	183.	Franquicias : la revolución de los 90 : un enfoque legal y mercadotécnico del sistema más novedoso para hacer negocios en el mundo / Enrique González Calvillo, Rodrigo González Calvillo by González Calvillo, Enrique \| González Calvillo, Rodrigo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / G669 (1). Place hold Add to cart (remove)
	184.	Mercadotecnia : una perspectiva estratégica / James M. Hulbert ; traducción Roberto A. Haas y Jorge Rodríguez R. by Hulbert, James M. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H851 (1). Place hold Add to cart (remove)
	185.	Alianzas estratégicas : el caso de General Motors e IBM / Joseph L. Badaracco ; traducción José Real Gutiérrez by Badaracco, Joseph L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B121 (1). Place hold Add to cart (remove)
	186.	Consumer behavior : buying, having and being / Michael R. Solomon by Solomon, Michael R. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Boston : Allyn and Bacon, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 (1). Place hold Add to cart (remove)
	187.	Beauty and the beholder : the pursuit of beauty through commodities / Barry Vacker, Wayne R. Key Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	188.	Service firms' international entry-mode choice : a modified transaction-cost analysis approach / M. Krishna Erramilli and C. P. Rao Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	189.	Assessing the impact of competitive entry on market expansion and incumbent sales / Vijay Mahajan, Subhash Sharma and Robert D. Buzzell Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	190.	Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	191.	Biblioteca de administración estratégica / Kenneth J. Albert, H. W. Allen Sweeny, Robert Rachlin by Albert, Kenneth J \| Rachlin, Robert \| Sweeny, H. W. Allen. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México ; Bogotá : McGraw-Hill, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / A512 (5). Place hold Add to cart (remove)
	192.	Subliminal advertising and the psychology of processing unconscious stimuli : a review of research / Kathryn T. Theus Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	193.	Social values and female fashion leadership : a cross-cultural study / Ronald E. Goldsmith, Jon B. Freiden, Jacqueline C. Kilsheimer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	194.	Expectations and product performance as determinants of satisfaction for a high-involvement purchase / Paul G. Patterson Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	195.	Marketing strategy-performance relationship : an investigation of the empirical link in export market ventures / S. Tamer Cavusgil and Shaoming Zou Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	196.	Market information processing and organizational learning / James M. Sinkula Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	197.	Does competitive environment moderate the market orientation performance relationship? / Stanley F. Slater and John C. Narver Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	198.	Public service advertisements : emotions and empathy guide prosocial behavior / Richard P. Bagozzi and David J. Moore Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	199.	Interorganizational governance in marketing channels / Jan B. Heide Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	200.	Share and growth are not good predictors of the advertising and promotion/sales ratio / Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

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