Your search returned 61 results.

1.
Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors

by Goldberg, Marvin E., ed | Gorn, Gerald, ed | Pollay, Richard W., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1).

2.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.)

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2).

3.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

4.
Contextual priming effects in print advertisements : the moderating role of prior knowledge / Youjae Yi

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

5.
Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Increasing cognitive response sensitivity / Brian Wansink, Michael L. Ray and Rajeev Batra

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

7.
Forrajeo y estructura de compra / Pablo Cabezas Castillo, Sonia Nizo Cárdenas, Margarita Jaramillo Pérez, Alexandra Rojas Vallejo...(et al.) ; director Marithza Sandoval Escobar y Jim Walters

by Cabezas Castillo, Pablo | Jaramillo Pérez, Margarita | Nizo Cárdenas, Sonia | Rojas Vallejo, Alexandra | Sandoval Escobar, Marithza [Directora] | Triana Alvarez, Adalggiza | Walters, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F677 (1).

8.
Buyer behavior : a decision-making approach / Raymond L. Horton

by Horton, Raymond L.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H678 (1).

9.
Variables asociadas de preferencias a géneros de televisión del televidente de la ciudad de Santafé de Bogotá D.C. / Luis Augusto Sánchez Rincón ; director Maritza Sandoval Escobar

by Sánchez Rincón, Luis Augusto | Sandoval Escobar, Maritza Directora.

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1995Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1995 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / S161 (3).

10.
Preferencias y actitudes de los niños y adolescentes bogotanos que ven televisión / Adriana Barrero Avila, Flor Teresa Gómez Miranda, Lindis Narváez C. ; directores Maritza Sandoval y Jim Walters

by Barrero Avila, Adriana | Gómez Miranda, Flor Teresa | Narváez C., Lindis | Sandoval, Maritza [Directora] | Walters, Jim Director.

Language: Spanish Publisher: Bogotá : s.n., 1995Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1995 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / B177 (3).

11.
Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski

by Britt, Steuart Henderson.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : John Wiley and Sons, c1970Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / C668b (1).

12.
Afinidad entre actitud y comportamiento de compra en clientes potenciales de pólizas de seguros de automóviles / Raúl Alberto Avendaño D'León, María Clemencia Iza Santiesteban, Freddy Ramos

by Avendaño D'León, Raúl Alberto | Iza Santiesteban, María Clemencia | Ramos, Freddy.

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.835 / A926 (1).

13.
Factores asociados con la decisión de compra de pólizas de seguros para automóviles / Raúl Avendaño, Freddy Ramos, Clemencia Iza, Marithza Sandoval, Jim Walters

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

14.
Television and persuasion : effects of the programs between the ads / L. J. Shrum

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
Rediscovering satisfaction / Susan Fournier and David Glen Mick

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
The Role of preconsumption affect in postpurchase evaluation of service / Anna Mattila, Jochen Wirtz

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
Please, let's get an answer any answer : need for consumer cognitive closure / David C. Houghton, Rajdeep Grewal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Adolfo Deras Quiñones ; revisión técnica Alejandro Roberto Rodas Carpizo

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1997 (1).

19.
Understanding the customer base of service providers : an examination of the differences between switchers and stayers / Jaishankar Ganesh, Mark J. Arnold and Kristy E. Reynolds

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
Market clustering goes graphic : the weiss trilogy and a proposed extension / Morris B. Holbrook

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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