Biblioteca Juan Alberto Aragón Bateman

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121.
Deception in marketing research : ethical, methodological and disciplinary implications / Allan J. Kimmel, N. Craig Smith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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122.
A Conceptual framework for analyzing deception and debriefing effects in marketing research / Dan Toy, Lauren Wright, Jerry Olson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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123.
Mystery shopping : using deception to measure service performance / Alan M. Wilson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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124.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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125.
Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres

by Mendoza Torres, Martha Ruth.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1).

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126.
Some new thoughts on conceptualizing perceived service quality : a hierarchical approach / Michael K. Brady and J. Joseph Cronin

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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127.
Successful and unsuccesful sales calls : measuring salesperson attributions and behavioral intentions / Andrea L. Dixon, Rosann L. Spiro and Maqbul Jamil

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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128.
Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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129.
Measuring intent : there's nothing mere about mere measurement effects / Kenneth J. Chapman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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130.
The Effects of pleasure and arousal on recall of advertisements during the super Bowl / Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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131.
Vegetarianism : toward a greater understanding / Swinder Janda and Philip J. Trocchia

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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132.
Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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133.
Pizzas : PI or square? : psychophysical biases in area comparisons / Robert E. Krider, Priya Raghubir, Aradhna Krishna

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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134.
Interpreting consumer perceptions of advertising : an application of the Zaltman metaphor elecitation technique / Robin A. Coulter, Gerald Zaltman and Keith S. Coulter

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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135.
The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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136.
Logistics service quality as a segment-customized process / John T. Mentzer, Daniel J. Flint and G. Tomas M. Hult

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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137.
The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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138.
What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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139.
Designing conjoint choice experiments using managers' prior beliefs / Zsolt Sándor and Michel Wedel

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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140.
Modeling consumer demand for variety / Jaehwan Kim, Greg M. Allenby, Peter E. Rossi

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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