Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INNOVACIONES EN EL CONSUMO" and su-to:PUBLICIDAD'

Your search returned 7 results.

	1.	Opinion leaders, adopters and communicative adopters : a role analysis / Meera P. Venkatraman Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	5.	Why some new products are more successful than others / David H. Henard and David M. Szymanski Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	Time, consumption and the older consumer : an interpretive study of the cognitively young / Isabelle Szmigin and Marylyn Carrigan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Trading off between value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

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