Your search returned 142 results.

21.
Stalking information : Bayesian inventory management with unobserved lost sales / Martin A. Lariviere, Eva L. Porteus

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

22.
Modular architectures in the marketing process / Ron Sanchez

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

23.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

24.
El Plan de negocios : de herramienta de evaluación de una inversión a elaboración de un plan estratégico y operativo / Antonio Borello ; traducción Iván Augusto Bonilla Puerta ; revisión Francisco Infante Díaz

by Borello, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / B672 (3).

25.
Accurate retail testing of fashion merchandise : methodology and application / Marshall Fisher, Kumar Rajaram

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

26.
Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope

by McCarthy, E. Jerome | Perreault, William D.

Edition: 13. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). :

27.
Slotting allowances and fees : schools of thought and the views of practicing managers / Paul N. Bloom, Gregory T. Gundlach and Joseph P. Cannon

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

28.
Sales through sequential distribution channels : an application to movies and videos / Donald R. Lehmann and Charles B. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

29.
Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

30.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

31.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

32.
Multiple messages to retain retailers : signaling new product demand / Preyas S. Desai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

33.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

34.
El Emprendedor de éxito : guía de planes de negocios / Rafael Eduardo Alcaraz Rodríguez

by Alcaraz Rodríguez, Rafael Eduardo.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / A511 (2).

35.
Investigating new product diffusion across products and countries / Debabrata Talukdar, K. Sudhir, Andrew Ainslie

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

36.
When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

37.
Multinational diffusion models : an alternative framework / V. Kumar, Trickhy V. Krishnan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

38.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

39.
Incidencias socio-económicas para poner en marcha una comercializadora de calzado de Cúcuta, Norte de Santander / Rosalba Gil Acevedo, Carlos Giovanni Alba Reyes

by Gil Acevedo, Rosalba | Alba Reyes, Carlos Giovanni.

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 382.6 / G45 (1).

40.
Asehogar / Esperanza Escobar Tafur, Ma. Claudia Barreto Téllez ; director Carlos Lucas

by Escobar Tafur, Esperanza | Barreto Téllez, Ma. Claudia | Lucas, Carlos [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 382.6 / E816 (1).

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