Your search returned 25 results.

1.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4).

2.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

3.
Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2).

4.
What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
The Evolution of brand preferences and choice behaviors of consumers new to a market / Carrie M. Heilman, Douglas Bowman and Gordon P. Wright

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
A Cognitive model of people's usage estimations / Joseph C. Nunes

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
The Chain of effects from brand trust and brand affect to brand performance : the role of brand loyalty / Arjun Chaudhuri and Morris B. Holbrook

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

11.
Pizzas : PI or square? : psychophysical biases in area comparisons / Robert E. Krider, Priya Raghubir, Aradhna Krishna

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

12.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

13.
Modeling consumer demand for variety / Jaehwan Kim, Greg M. Allenby, Peter E. Rossi

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

14.
Measuring consumers' willingnes to pay at the point of purchase / Klaus Wertenbroch and Bernd Skiera

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
The Effects of temporal consistency of sales promotions and availability on consumer choice behavior / Joffre Swait and Tülin Erdem

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
When are stockpiled products consumed faster? : a convenience-salience framework of postpurchase consumption incidence and quantity / Pierre Chandon and Brian Wansink

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

18.
Criadero de avestruces : UCCELTRUZ / Gustavo Andrés Múnera Yasnó ; director Franco de Milleri Bonilla

by Múnera Yasnó, Gustavo Andrés | de Milleri Bonilla, Franco [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / M862 (2).

19.
Marketing estratégico : enfoque de toma de decisiones / Orville C. Walker...(et al.)

by Walker, Orville C.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / M174 (6).

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