Your search returned 38 results.

1.
Curso de mercadotecnia / Carl McDaniel

by McDaniel, Carl.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1).

2.
Estudio sobre las características psicodemográficas de los tenderos compradores de hortalizas de Santafé de Bogotá y su relación con la preferencia por un nuevo servicio de distribución / Luisa Altamar, Jaime Aponte, Maritza Díaz, Marta Guzmán, Astrid Monroy ; asesores Jorge Garcés, Maritza Sandoval, Jim Walters

by Altamar, Luisa | Aponte, Jaime | Díaz, Maritza | Garcés, Jorge [Director] | Guzmán, Marta | Monroy, Astrid | Sandoval, Maritza [Director] | Walters, Jim Director.

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.87 / E888 (1).

3.
Distribution channels : an extension of exclusive retailership / Minakshi Trivedi

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

4.
Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1).

5.
Product line design for a distribution channel / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

6.
Mail versus mall : a strategic analysis of competition between direct marketers and conventional retailers / Sridhar Balasubramanian

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

7.
Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

8.
Coordinating channels under price and nonprice competition / Genesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

9.
Manufacturer allowances and retailer pass-through rates in a competitive environment / Sang Yong Kim, Richard Staelin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

10.
On the effects of downstream entry / Rajeev K. Tyagi

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

11.
Stalking information : Bayesian inventory management with unobserved lost sales / Martin A. Lariviere, Eva L. Porteus

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

12.
Capacity allocation using past sales : when to turn-and-earn / Gérard P. Cachon, Martin A. Lariviere

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

13.
Managing supply chain demand variability with scheduled ordering policies / Gérard P. Cachon

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

14.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

15.
SilverScreener : a modeling approach to movie screens management / Sanjeev Swami, Jehoshua Eliashberg, Charles B. Weinberg

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

16.
The Quantity flexibility contract and supplier-customer incentives / Andy A. Tsay

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

17.
Wine online : search costs affect competition on price, quality and distribution / John G. Lynch, Dan Ariely

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

18.
Accurate retail testing of fashion merchandise : methodology and application / Marshall Fisher, Kumar Rajaram

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

19.
Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope

by McCarthy, E. Jerome | Perreault, William D.

Edition: 13. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). :

20.
Slotting allowances and fees : schools of thought and the views of practicing managers / Paul N. Bloom, Gregory T. Gundlach and Joseph P. Cannon

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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