Manufacturer allowances and retailer pass-through rates in a competitive environment / Sang Yong Kim, Richard Staelin
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CANALES DE DISTRIBUCION | COMERCIO MINORISTA | ESTRATEGIAS DE MERCADEO | GANANCIAS | MARCAS REGISTRADAS | OFERTAS | PRECIOSOther classification: REV In: Marketing Science Vol. 18 No. 1 (1999) ; p. 59-76No physical items for this record
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