Biblioteca Juan Alberto Aragón Bateman

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1.
Mail versus mall : a strategic analysis of competition between direct marketers and conventional retailers / Sridhar Balasubramanian

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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2.
Coordinating channels under price and nonprice competition / Genesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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3.
On the effects of downstream entry / Rajeev K. Tyagi

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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4.
Wine online : search costs affect competition on price, quality and distribution / John G. Lynch, Dan Ariely

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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5.
Slotting allowances and fees : schools of thought and the views of practicing managers / Paul N. Bloom, Gregory T. Gundlach and Joseph P. Cannon

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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6.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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8.
The Impact of category management on retailer prices and performance : theory and evidence / Suman Basuroy, Murali K. Mantrala and Rockney G. Walters

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Investigating category pricing behavior at a retail chain / Pradeep K. Chintagunta

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera

by Kotler, Philip.

Edition: 12 ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1).

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